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Sharpie

Sharpie the world's most classic marker and a role model for most of today's markers. Sharpie is non-toxic and used for autographs, graffiti sketches, illustrations but also to tattoos sketches and even in hospitals for surgical incisions.

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  • About Sharpie

     

    The year was 1857 and Frederick W. Redington & William H. Sanford, Jr. founded the Sanford Manufacturing Company in Worcester, Massachusetts. They fodused on production and sale of inks and glue. In 1866, they expanded and moved to Chicago.

    In the years that followed, things went up and down for the company, which managed to build itself stronger despite devastating fires and the great depression that plagued the country during the 1930s. In 1940, they changed their name to Sanford Ink Company.

    Sanford later began to focus on the growing pen industry and in 1964 released its Sharpie pen. Sharpie Fine Point in black became the first permanent pen and wrote on almost every surface; glass, wood, stone, plastic, metal and of course paper. NBC talk show hosts Johnny Carson and Jack Parr became the first celebrities to be frequently seen using Sharpie. The pen came with their permanent, waterproof, quick-drying and non-toxic inks.
     

    In 1979, a new tip size, Sharpie Extra Fine Point, was released in four colors. Compared to the original size, this was narrower and sharper so that it was possible to write smaller and make details easier for the person who used it to draw with.

    Sales were steady but the company saw a real boom in the 1990s when the memorabilia industry grew enormously. Sharpie was used by both autograph hunters and the celebrities themselves to sign their autographs. Millions of posters, trading cards, jerseys and balls got a signature from a Sharpie and still get it today. Between 1997 and 2002, five different new models come from Sharpie and they release a lot of new colors. At the end of 2002, 200 million (200,000,000!) Sharpie were produced, ie on approximately 2 pens in every home throughout America.

    Sharpie gained extra status as a quality pen with a bunch of successful PR tricks, including when they entered the sports world and sponsored golfers Arnold Palmer, David Toms, Chad Campbell and Gary Player. 
    They also had a collaboration with football player Terrell Owens, which generated approx. $ 5 million in publicity. Sharpie has also been the main sponsor of Nascar. Between 2002 and 2005, they further expanded the range with 6 new product lines and 12 completely new colors, which broadened their color spectrum to a total of 24 colors.

    Today they are available in even more styles and colors and are without a doubt one of the world's most popular markers! They are used for writing, marking, drawing, illustrations, graffiti, autographs, signatures, sketching tattoos on the skin and even markings at surgical incisions in hospitals and much more.

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