Amsterdam-based By Parra, or Rockwell By Parra as it was called before, is run by the Dutch multi-artist Piet Parra born in 1976. His pop art is often characterized by surreal characters, playful letters and saturated colors that also characterize the clothing collections found here. Highlights are very proud to be one of few Swedish retailers to offer By Parra!
Pieter 'Piet Parra' Janssen started his career underground, as an illustrator for flyers and skate shops. Nowadays his works and street art are not found on the streets, but instead in nice galleries as well as in the clothing collections from his streetwear brand By Parra. His style is unique and recognizable, with surreal characters, playful letters and nice color combinations all with a humorous touch. The illustrations Piet Parra create often feel clear and easy to interpret at first glance, but often more complicated and inquisitive the longer you look at them.
By Parra as a brand is still kept pretty small but with high status and over the years, they have done some heavy collaborations. The Air Max 95:s he made along with Nike a couple of years ago are just one of several Parra pieces that circulate on Ebay for high amounts.
Online since 2003
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